Guide

Track 40+ fields
from any Amazon listing

Price, MRP, BSR, buy box, seller info, delivery SLA, reviews, A+ content, keyword rank — Trace extracts it all. This guide shows you how to set up Amazon tracking and get the most out of it.

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How to track Amazon products

Set up comprehensive Amazon monitoring in a few clicks.

Add ASINs or product URLs

Paste Amazon product URLs directly, enter ASINs, or upload a bulk file. You can also ask the AI assistant to find products by brand name or keyword.

Select your data fields

Choose from 40+ fields: pricing (price, MRP, discount), ranking (BSR, category rank), seller info (buy box, seller name), content (A+ detection, images), delivery (SLA by pincode), and more.

Choose pincodes for delivery data

If you selected delivery-related fields, pick the pincodes you want to check from. Compare delivery SLAs across different customer locations.

Run or schedule the job

Run a one-time check or set up a recurring schedule. The credit cost is shown before you confirm. Jobs typically complete in 1–3 minutes.

Download and analyse your report

Get a structured Excel report with one row per product and one column per field. Reports go to your email and Google Drive automatically.

Amazon tracking best practices

Tips to get accurate, actionable data from your Amazon checks.
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Track keyword rankings

Add keyword-ASIN pairs to monitor your organic and sponsored ranking positions over time. Great for measuring SEO and ad impact.

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Use multi-pincode

Delivery SLAs vary by pincode. Check from 3–5 pincodes across your key markets to spot regional differences.

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Monitor the buy box

Track who wins the buy box daily. If you lose it, you'll know immediately and can investigate the winning seller's price.

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Schedule daily checks

One-off checks give you a snapshot. Daily schedules give you trends — price history, ranking movement, stock patterns.

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Track across marketplaces

Trace supports 14 Amazon marketplaces (IN, US, UK, DE, etc.). Track the same product across regions.

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Audit A+ content

Trace detects whether a listing has A+ / enhanced brand content. Use it to audit your catalogue completeness.

Amazon tracking FAQ

Answers to common Amazon-specific questions.

help How many ASINs can I track at once?

There's no hard limit. Upload a bulk file with hundreds of ASINs. Jobs process them in batches and the credit cost scales linearly.

help Can I track Amazon US or other regions?

Yes. Trace supports Amazon IN, US, UK, DE, FR, IT, ES, JP, CA, AU, MX, BR, SG and AE.

help What's the difference between BSR and category rank?

BSR (Best Sellers Rank) is the overall sales rank. Category rank is the position within a specific sub-category. Trace captures both.

help Does keyword rank tracking work for sponsored results?

Yes. Trace reports both organic and sponsored positions separately for each keyword-ASIN pair.

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